Project Orientated and aimed towards student employment.

A case study over two days to benefit both student employability and brand market research.

This two-day Program will immerse the students into the professional fashion world through a creative business case study,
to be introduced by a Fashion Brand, the host.

Each student will compete against each other to create their own product, concept, communication strategy, packaging,
new product launch, advertising and launching event for the host brand, and within the host brand target market.

The brand representative will mark all presentations on the day of the second afternoon.

There will be a completion Certificate and prize, the prize will be supplied by the host brand (usually clothing)