FBI: When you first launched your brand, your main focus was creating signature tailored shirts.
What made you expand from this niche?

Anna: This was based on organic demand from existing and newly acquired customers that had bought into the shirt
and then wanted something else to purchase.

FBI: What’s the most fun part of your design process that people don’t expect?

Anna: Seeing an idea come to life. Creating new and unexpected shapes.

FBI: What piece of advice would you give to emerging Designers?

Anna: Always measure your output and impact at regular cadences and adjust your strategy as needed.

FBI: What’s your favourite city in the world and why?

Anna: Sydney because that is where my family and heart are.
There are many amazing cities I’ve travelled to around the world but at the end of day
it is where I feel connected and grounded.