Certificate in Global Fashion Business- Specialising in Marketing & Styling (Online)
Possible Career Path
Fashion Stylist, Marketing Director, PR Manager, Social Media Marketing Manager, Fashion Brand Manager
Location
Online
Study Mode
Part-Time, Flexible
Duration
6 Months
Payment Plans
Upfront Payment: $5,950.00 AUD
The Certificate in Global Fashion Business – Specialising in Marketing & Styling (Online)
Course Details
Location:
Online via Zoom with a live Trainer
Contact Time:
Part-time, Flexible study option over 6 months
Online Training Sessions – 1 day per week, each class is 2.5 hours
Assessment – 10 hours per week
Assessment Method:
Blend of projects, research tasks and observation activities.
If you require further information on the Certificate in Global Fashion Business – Specialising in Marketing & Styling (Online) Course ,
please email [email protected]
Subjects:
The Fashion Industry
A comprehensive look at the many departments that exist within a Fashion company and their different functions within the industry.
Marketing Management
Learn to develop a marketing plan and strategy for a Fashion Business.
Public Relations & Publicity
The role of a Fashion Publicist is dynamic, from writing press releases to creating media kits.
Event Management
Outlines how to produce Fashion Events and Launches, from location scouting and budgeting to sourcing props.
Fashion Styling and Fashion Consulting
Covers how to produce a Fashion shoot and style a client brief for advertising campaigns and lookbooks. Students also learn how to consult clients on their body shape, skin tone and personal colouring.
Advanced Fashion Styling and Fashion Consulting
Learn the key steps involved in growing a diverse consulting business and creating wardrobe plans for both males and females. Students also critically examine the pre and post production involved in a large scale photo shoot.
Advanced Event Management
The process of compiling a client proposal foran event, including formulating contracts and licenses.
Fashion Media & Communications
Evaluate the varied methods of communicating fashion through media formats such as print, digital, events and promotions.
Digital Fashion Marketing
Cover the different avenues of digital marketing for Fashion including websites, e-marketing, online advertising and new technologies.
Fashion Photography
A hands on look at the equipment and techniques used to capture a Fashion Image.
Styling for TV & Wardrobe
Learn the various key creative positions within a TV crew and how to style characters according to a script.
How to get a job in the Fashion Industry
This module covers the creation of a CV and preparation for an interview process.
Fashion Multimedia I
Covers the editorial department within Fashion publications, basic journalistic skills and writing concepts.
Global Public Relations & Publicity
Discuss Global branding, PR planning and more in-depth means of communication with the media and consumer.
Global Marketing Management
Students learn about Global market expansion, growth and the Fashion Business life cycle.
Global Fashion Brand Management
Learn the strategic role behind planning and managing the marketing efforts for a brand or specific product.
Social Media for International Fashion
Create online communities through social media platforms to build brand awareness.
Global Fashion Sponsorship & Collaborations
Understand the nature and purpose of cross collaborating between fashion companies including capsule collections, event sponsorships and ambassadorships.